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Plan mix & meals mix
Meals mix (number of meals)
New vs returning
Conversion window
Weighted avg
—
Top promo codes
Top districts — new subscribers
Days mix
Delivery time
Revenue Contribution by Pillar
All
New
Returning
Revenue by Plan — All Subscribers
Revenue by Duration — All Subscribers
Revenue by Meals — All Subscribers
New vs Returning — Revenue Summary by Month
Revenue (SAR)
New Subscribers (count)
Registrations
Retention Rate (%)
Conversion Rate (%)
ARPU — Total / New / Returning (SAR)
ARPU — New Subscribers (SAR)
ARPU — Returning Subscribers (SAR)
Unit Economics — CAC & LTV
CAC — all months
LTV — all months
LTV : CAC ratio
Plan mix
Duration mix
Meals mix
Gender mix
Delivery slot
Subscription time slots
Subscription Analysis
March 2026 · Deep-dive by plan, meals, or duration
Analyze by dimension
Total Revenue
449,268 SAR
382 subscribers · ARPU: 1,176 SAR
New Revenue
114,290 SAR
Returning Revenue
334,978 SAR
% of Total
Gender Mix
All
Female
27371.5%
Male
10327.0%
💡Female subscribers dominate at 71.5%.
Delivery Slot
All
🚚Morning delivery preferred.
Top Districts
All
Comparison — All Metrics
Conversion window — new subscribers
Avg — ≤ 90 days group
—
Overall weighted avg (all)
—
Subscriber detail — registration to first subscription
Plan mix — new subscribers
Duration mix — new subscribers
Meals mix — new subscribers
Revenue spend distribution
Conversion window by promo code
Top districts — new subscribers
Delivery time — new subscribers
Promo code performance — selected month
Delivery slot — all months
Subscription time slots — all months
All subscribers — top districts
New subscribers — top districts
District detail
Lifetime order frequency
Grouped summary
Gender distribution
Monthly inputs — fill all 5 fields then save
New subscribers & ARPU are pulled automatically from each month's upload. All 5 fields required before saving.
Formula — selected month
CAC — all months
LTV — all months
LTV : CAC ratio
New vs Returning
25.4%
of Revenue
🟢 New Subscribers First-time
90 subscribers
114,290 SAR
ARPU: 1,270 SAR per subscriber
% of Subs
23.6%
% of Revenue
25.4%
ARPU
1,270 SAR
74.6%
of Revenue
⚫ Returning Subscribers Loyal
292 subscribers
334,978 SAR
ARPU: 1,147 SAR per subscriber
% of Subs
76.4%
% of Revenue
74.6%
ARPU
1,147 SAR
Subscriber share
Revenue share
Revenue Contribution
Monthly Trend — New vs Returning
Uploaded months
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1 — Subscriptions Export
Subscriptions export (.xlsx)
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2 — Registrations File
Customer registrations (.xlsx)
ID + Created At — filtered by selected month
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